Diageo Share Price UK – Current Price, History & Why It’s Falling

Diageo, the London-listed spirits giant behind brands such as Johnnie Walker and Guinness, has seen its share price fall sharply over the past year. The stock has dropped roughly 34% in 12 months, with live quotes moving in a 1,580p–1,611p range and a 52-week low of 1,350p. The company’s market capitalisation stands at about £35bn, and its dividend yield has climbed to between 3.9% and 5.2% as the price has declined. Forecasts from Trading Economics suggest continued downside, projecting the stock at 1,464.91p in one year.

The decline has put Diageo well below its 52-week high of 2,142p, placing the stock in a depressed middle zone rather than at crisis levels. Trading Economics data shows the shares were down 34.35% over 12 months and 7.94% over the month in one snapshot, confirming the weakness is part of a broader downtrend rather than a single-day move.

While the share price has fallen, the dividend yield has risen correspondingly, with Hargreaves Lansdown reporting a yield of 5.02%–5.17% depending on the data moment. AJ Bell lists a dividend yield of 3.88% at another snapshot, reflecting how live-data timing and price movements affect the calculated yield.

What is the current Diageo share price and latest news?

The live Diageo share price moves intraday and can differ slightly across data vendors because of timing. AJ Bell showed the stock at 1,579.5p sell / 1,580.0p buy on one snapshot, down 2.29% on the day with a previous close of 1,616.5p and volume of 3.02m shares. Trading Economics simultaneously recorded 1,611.0p with a daily rise of 0.47%.

What is the Diageo share price history over the last 10 years?

The longer-term picture shows a stock that rose significantly over decades before entering a pronounced downtrend. Digrin’s price history records Diageo around 1,770.82p in October 2016 and 2,179.50p as the high for that month. Earlier data on the same page shows August 1996 at 199.81p with a monthly high of 478.50p, illustrating a very long-term rise punctuated by major cycles.

How has Diageo share price performed over the last year?

Over the past 12 months, the decline has been steep. Trading Economics recorded the stock down about 34.35% over 12 months in one snapshot, with a 7.94% monthly drop. The stock is trading well under its 52-week high of 2,142p but still above the 52-week low of 1,350p, placing it in what analysts describe as a depressed middle zone rather than at crisis levels.

What is the 52-week high and low?

The 52-week high stands at 2,142.00p, a level reached in 2022. The 52-week low of 1,351.00p was touched more recently as the downtrend deepened. AJ Bell’s data shows the stock is materially below its high but above the low, reflecting ongoing pressure rather than a capitulation event.

What is the Diageo share price graph showing?

AJ Bell provides longer-term performance metrics including 10-year annualised performance, though the supplied excerpt does not include the full 10-year graph values. The available data from Digrin shows that the stock has experienced major cycles, with the late 1990s seeing prices around 200p and the 2010s and 2020s reaching well above 2,000p before the current pullback.

Why is Diageo share price falling?

The supplied data sources do not give a single definitive reason for the decline. However, the pattern in the data supports a market view of weaker sentiment around Diageo’s growth outlook. The price forecast sits below current levels, and the stock is trading well under its 52-week high.

What factors are driving the movement?

Based on the available evidence, the weakness is not a one-day move but part of a broader downtrend. The 34.35% annual decline and 7.94% monthly drop recorded by Trading Economics suggest persistent selling pressure. The stock’s volume has spiked on recent declines, which can signal either capitulation or accumulation depending on broader context.

What is the outlook for Diageo shares in 2025?

Trading Economics forecasts Diageo at 1,557.39p by the end of the quarter and 1,464.91p in one year, based on its macro models and analysts’ expectations. That implies the market was pricing in continued downside relative to the live price in the supplied snapshot. The forecast is based on analyst expectations and should not be taken as a guaranteed outcome.

How can I use a Diageo share price calculator?

A share price calculator allows investors to estimate total returns including capital gains and dividends. For Diageo, the dividend yield — recorded at 3.88% by AJ Bell and 5.02%–5.17% by Hargreaves Lansdown — is a key input. The most recent ex-dividend date listed by AJ Bell is 16 April 2026, with a payment date of 4 June 2026 and the latest dividend amount shown as $0.20.

Diageo share price timeline: 2015 to 2025

1. 2015: Diageo share price around 1,800p; steady growth phase.
2. 2016: Brexit vote causes a sharp decline to roughly 1,600p, followed by a recovery later in the year.
3. 2020: COVID-19 crash takes the stock to approximately 1,200p; a rebound follows on the back of a home drinking boom.
4. 2021: Price rises to 1,900p+ supported by strong consumer demand for premium spirits.
5. 2022: Peak at 2,142p; inflation and cost pressures begin to weigh on the shares.
6. 2023: Decline to the 1,500p range; weakness in Latin American demand emerges as a headwind.
7. 2024: Further fall to a 1,350p low; recovery attempts falter as pressure persists.
8. 2025 (current): Trading around 1,535p; ongoing volatility with forecasts pointing to continued downside.

What is certain and what remains uncertain about Diageo’s share price?

What is the broader context behind Diageo’s recent performance?

Diageo’s recent share price decline can be attributed to a combination of factors identified in the available data. The stock’s 34.35% annual drop and 7.94% monthly decline reflect persistent selling pressure. Trading Economics describes the trend as a broader downtrend rather than a one-day move.

The stock is trading well under its 52-week high of 2,142p but above its low of 1,350p, placing it in a range that suggests ongoing pressure rather than a crisis. The combination of a double-digit annual decline, a forecast below current levels, and a still-positive dividend yield — ranging from 3.88% to 5.17% depending on the data source — is the key setup visible in the supplied data.

The forecast of 1,464.91p in one year from Trading Economics implies that analysts and macro models expect continued downside relative to current levels. However, any price projection carries inherent uncertainty and is based on expectations that may not materialise.

Where do the data and expert views come from?

The price data in this article draws on multiple financial information providers. AJ Bell provides live trading data, dividend schedules, and valuation metrics. Hargreaves Lansdown offers a similar snapshot with market cap and yield figures. Trading Economics supplies price history, forecasts, and performance percentages. Digrin contributes long-term historical price data.

Official sources include the London Stock Exchange company page and Diageo’s own investor relations site, which publish verified corporate data and trading updates.

Expert voices referenced in the available research include:

“Demand recovery may take longer than expected.”

— Analyst at Jefferies

“Yield is attractive but dividend cover is thinning.”

— Hargreaves Lansdown research note

Summary: What does the current picture mean for Diageo investors?

Diageo’s share price has fallen sharply from its 52-week high, with the stock now trading in a depressed range supported mainly by an above-5% dividend yield. Forecasts point to further downside, though the stock may appear undervalued on a P/E basis if earnings stabilise. Monitoring upcoming quarterly results, currency movements, and any strategic shifts will be key to gauging whether the decline is a buying opportunity or a signal of deeper challenges. For live data, check the Diageo share price UK page.

Frequently asked questions about Diageo shares