Now TV Free Trial – 7-Day UK Guide on Passes, Codes and Sports

Many UK viewers searching for streaming deals wonder whether NOW TV offers extended free trials beyond the standard period. The streaming service run by Sky provides free trial access to several of its membership tiers, though the options available come with specific limitations that differ from what some third-party sites suggest.

This guide examines the current free trial offerings from NOW TV, clarifies what duration is actually available, explains how the various passes work, and outlines what viewers need to know before signing up.

NOW TV Free Trial UK

NOW TV operates as a UK-based streaming platform offering flexible memberships without long-term contracts. The service provides free trials for select passes, allowing new users to test content before committing to paid subscriptions.

Key Facts About NOW TV Free Trials

• Standard free trials run for 7 days, not 30 days as some sites incorrectly suggest
• Trial availability is limited to new members registering through the official NOW TV website
• Each person can only access one trial per membership type
• Sports Pass and F1 coverage do not include free trial options
• Promo codes for extended or bonus trials are not currently available
• Third-party billing providers such as Vodafone may exclude promotional deals
• Internet speed of at least 12Mbps is recommended for Boost features

NOW TV Free Trial 30 Days

Searches for extended NOW TV free trials of 30 or 90 days appear frequently online, but current official information does not support these claims. The platform’s standard trial period has remained at 7 days across its help documentation and membership pages.

Why the Confusion Exists

Several third-party websites mention “30-day free trials” in connection with NOW TV. However, investigations of these claims reveal that such sites link to the standard 7-day trial process without providing actual 30-day codes or extended offers. The NOW TV official help centre explicitly states that free trials are available for 7 days.

Some historical promotional periods may have offered longer trials during special events such as summer sports promotions or seasonal campaigns, but no such extended offers appear in current published deals.

What Users Can Realistically Expect

• The official trial length remains 7 days across all eligible passes
• No 30-day trial codes are listed on the official NOW TV site or in published deals
• Occasional longer promos may appear during sports seasons but are not standard
• Monthly membership deals (such as 30% off for 6 months) provide better value than extended trials

NOW TV Free Trial Code

Users frequently search for promo codes that might unlock extended or bonus free trials. Research across official NOW TV channels and published deal listings found no active promo codes for any trial extensions.

How NOW TV Trial Access Works

Unlike some services that require a code at checkout, NOW TV free trial access is activated directly through the membership signup process. New visitors to the site can begin a trial by selecting their desired pass and following the registration steps. The system automatically applies any available introductory offers without requiring manual code entry.

Current promotional rates (such as £6.99/month for Entertainment Pass for 6 months) represent the best available value and are presented during the signup flow rather than distributed as codes.

Where to Find Current Offers

• Official NOW TV website membership section
• NOW TV help articles on free trial eligibility
• Official NOW TV introductory offers page
• Seasonal promotions during major sports events

Users who encounter websites claiming to offer specific codes for Sky Sports, F1, Entertainment, Hayu, or Boost trials should treat such claims with caution. The official channels listed above do not reference these codes.

NOW TV Free Trial Sky Sports and F1

Those hoping to access Sky Sports content or Formula 1 races through a free trial will find limited options. The Sports Membership represents a separate category with no trial availability.

Sports Pass Availability

The NOW TV Sports Pass covers live coverage of Premier League football, Formula 1 races, cricket, golf, and other sporting events. Unlike the entertainment passes, this membership does not include a free trial component. New users must subscribe to a paid plan to access sports content.

Current pricing places the Sports Membership at £26/month under a 6-month promotional rate, compared to the standard £34.99/month. A Day Membership option starting from £11.99 allows pay-per-view access for single events but also carries no trial.

What’s Included with Sports Membership

• All Formula 1 race broadcasts throughout the season
• Premier League football matches
• Selected cricket coverage
• Golf tournament coverage
• Other live sporting events as scheduled

How to Cancel NOW TV Free Trial

Canceling a NOW TV free trial before it converts to a paid subscription is a straightforward process. Users who decide during their trial period that they do not wish to continue can end their membership through the account management section.

Cancelation Steps

1. Log into your NOW TV account on the website or app
2. Navigate to My Account settings
3. Select the membership you wish to cancel
4. Choose the cancellation option
5. Confirm the cancellation before the trial period ends

Cancellation becomes effective at the end of the current period. This means if you cancel during a 7-day trial, you retain access until that trial period concludes without incurring charges. For paid memberships with minimum terms, cancellation takes effect after the minimum period expires.

Important Terms

• Cancel anytime without penalty beyond the current paid period
• Trial members who cancel before expiry pay nothing
• Minimum 6-month term applies to discounted promotional memberships
• Third-party billing may have different cancellation procedures
• Reactivation after cancellation depends on current membership availability

For users who subscribed through mobile app stores, cancellation may need to occur through that platform’s account management rather than NOW TV directly. Checking the original signup method helps determine the correct cancellation route.

Timeline of NOW TV Trial Offers

Understanding how trial offerings have evolved provides context for current availability. The following timeline summarizes documented changes to NOW TV’s free trial structure.

1. Current period: 7-day free trials available for Entertainment, Cinema, Hayu, and Boost passes
2. Promotional rates: 30% off Entertainment and bundle deals for 6-month terms
3. Historical promos: Occasional longer trials reported during summer sports seasons, though no consistent 30-day offers
4. Sports additions: F1 coverage integrated into Sports Membership pricing structure
5. Consistent policy: No free trial for Sports Pass documented in official sources

Monthly updates to membership deals mean visitors should verify current pricing directly before signing up. The official membership page reflects the most accurate available offers.

What’s Confirmed and What’s Unclear

NOW TV Trials in Context

NOW TV occupies a distinct position among UK streaming services. Unlike competitors that bundle lengthy free trials into acquisition strategies, NOW TV offers shorter trial windows but pairs them with competitive monthly pricing and flexible cancellation terms.

The service works particularly well for viewers interested in Sky Originals content, HBO programming, and reality shows through the Hayu pass. Sports fans seeking F1 and Premier League coverage must commit to paid memberships, though the day-pass option provides flexibility for occasional viewing.

The absence of a Sports trial reflects the premium nature of live sports broadcasting rights. Formula 1 and Premier League matches carry significant acquisition costs that streaming services typically recover through subscription fees rather than trial offers.

Sources and Official Guidance

“7 day free trial” – NOW TV official help centre

Source: NOW TV Free Trial Help Article

“Free trial available to New Hayu Members only” – NOW TV membership page

Source: Hayu Membership Page

All trial and membership information should be verified through official NOW TV channels before signing up. Third-party deal sites frequently update their pages with claims that do not reflect current official policy.

Summary

NOW TV provides legitimate 7-day free trials for its Entertainment, Cinema, Hayu, and Boost passes. Extended trials of 30 or 90 days do not appear in current official offerings. Sports and F1 content requires paid membership with no trial option available. Users can cancel anytime through account settings, with cancellation taking effect at the end of the current period.

For viewers interested in testing the service, the 7-day window provides sufficient time to explore available content. Those specifically seeking sports coverage should budget for the Sports Membership rather than searching for unavailable trials. Checking the official NOW TV site before signing up ensures access to the most current promotional rates and trial availability. For more streaming guides, see our coverage of where to watch Twilight and Masters of the Air streaming options.

Frequently Asked Questions